Mission
Strength of Nature™ Company is dedicated to consumer hair care education and the development and manufacture of innovative hair care solutions for Women of Color… and in particular, Women of African Descent. Profectiv™ scientists and cosmetologists have unlocked the primary causes to damage, leading the way for "customized" solutions that help prevent and guarantee to stop breakage, split-ends, and dryness by more than 80%.

About Profectiv
For close to a decade, Profectiv scientists and cosmetologists have been working together to understand the fundamental causes of hair and scalp damage, and discover its prevention. We are proud of our extensive consumer market research, which provides us with a comprehensive profile of our broad consumer base. Profectiv scientists, through this analysis and "hands-on" experience, have created a personalized system that helps prevent damage and solve specific hair and scalp problems.

… Now — you can create a routine uniquely suited to your needs.

Our corporate website has been designed with you in mind - to help you discover the perfect combination of Profectiv products that help prevent and correct your unique hair and scalp damage. Chemical processing, use of heat styling tools and even daily brushing & combing , damage hair in completely different ways. That's why each Profectiv product is uniquely formulated to stop specific types of damage. Profectiv's exclusive Inner Hair ProStrength ingredients penetrate and remoisturize deep inside the hair to dramatically stop and correct breakage, split-ends, and dryness, before damage starts. This extraordinary technology is evident throughout the entire line, from the conditioners and moisturizers to our "Anti-Damage No-Lye" Therapeutic Relaxer System and "DamageFree" Neutralizing Shampoo Foam Mousse and on to the MegaGrowth Lne extension. Explore the House of Profectiv… and find your "Freedom from Damage"

Community Outreach
We also have an extensive and responsive Community outreach program, and we have successfully shipped Profectiv product samples and product literature to Civic Outreach Centers, Churches, Salons, Hair Schools, etc. in targeted relief areas for Katrina and other national disasters, around the country… We intend to continue to support the relief efforts, by providing donated hair care products for impacted families, as long as we possibly can! Dedicated and concerned Field Sales & Merchandising Staff have offered their product knowledge and precious time, away from their families, by distributing products, and communicating Consumer needs to our corporate offices.